PolyU ENGL


ENGL Identity


理大英傳系
2021






Redesigned identity for Department of English and Communication, The Hong Kong Polytechnic University.

Established in 1988, The Department of English (ENGL) retitled into The Department of English and Communication in 2021.

香港理工大學英文及傳藝學系識別再設計。
創立於1988年,香港理工大學英文系於2021年正式更名為「香港理工大學英文及傳意學系」。








/Freelance
# branding
/Client 
︎︎︎PolyU ENGL
/Award
︎Champion︎  of ENGL Logo Competition
︎︎︎news



New Idenitiy: Capture the dynamic of language_

The logo reflects ENGL as an interdisciplinary department that converges and diverges knowledge from various profession backgrounds.

The curves in the logo captures the dynamic process in communication. The array grows out from the enclosed part forms a letter E and the ball bounces out from the array represents the sparkles of communication and the breakthrough ENGL made in excellence.



新識別:捕捉語言的躍動_

「卓越於專業的溝通」為理大英傳系的主旨。相互交纏的曲線捕捉人與人間之間溝通的動態過程,從被曲線包裹的中心延伸出來的斜線及躍出圓點則代表語言在溝通中激發的火花,同時也象徵理大英傳系在專業溝通領域取得的卓越成就,形成代表英文的字母E。



The rebranded color scheme is based on the original color scheme for ENGL. The vibrance of the new color scheme is a more vibrant blue to bring out the energy of the rejuvenated ENGL and conveys the profession of the department.


整體的色彩計畫延續理大英傳系舊有的藍色系並提高原本的彩度,讓鮮豔的色彩替新生的理大英傳系帶來活力,同時也展現理大英傳系的專業與持續朝卓越精進的精神。